How to be good when limit to 140 words [摘录]
Source: be good at twitter
to hit upon all three of Aristotle’s modes of persuasion: logos (the appeal to logic), ethos (the appeal to credibility), and pathos (the appeal to emotion).
sample: Take his response to the December death of six U.S. airmen in Afghanistan:
A suicide bomber has just killed U.S. troops in Afghanistan. When will our leaders get tough and smart. We are being led to slaughter! — Donald J. Trump (@realDonaldTrump) December 21, 2015
A statement of fact, a knock to his rivals’ credibility, and an emotional outburst: bump, set, spike.
.@ariannahuff is unattractive both inside and out. I fully understand why her former husband left her for a man- he made a good decision. — Donald J. Trump (@realDonaldTrump) August 28, 2012
Another of Trump’s most trusted punches comes from Cicero. It’s what’s called praeteritio, apophasis, or paralipsis—the act of saying something by saying you’re not going to say it.
While @BetteMidler is an extremely unattractive woman, I refuse to say that because I always insist on being politically correct. — Donald J. Trump (@realDonaldTrump) October 28, 2012 I refuse to call Megyn Kelly a bimbo, because that would not be politically correct. Instead I will only call her a lightweight reporter! — Donald J. Trump (@realDonaldTrump) January 27, 2016